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Anchor Text Optimization

The anchor text is the visible, clickable text in a hyperlink. The words appear before the link is clicked and provide the visitor to the site with useful information about where the click will lead. Perhaps of greater importance is that the words contained in the anchor text can influence the search engine ranking that the page will receive. If keywords are included in the text this will be picked up by the search engines when they spider the website. If the link to a page on a site that is very relevant to the anchor text that is used then this will also help the rankings for the given keyword. Also, if the page where the anchor text appears is also relevant to the keyword and especially if it has a high Google page rank, then this will help improve your search engine rankings. So, as simple a matter as this may seem, choosing the appropriate text in these hyperlinks has important ramifications, and like so many other seemingly trivial components of SEO, we feel this one is best left to experienced professionals. This is where AuroIN’s anchor text submission expertise comes in. We have many years of experience working in this area and are fully aware of the impact that the selection of well-conceived anchor text can have on achieving enviable search rankings.


While AuroIN offers a full range of search engine marketing services, we are always happy to address any specific need that you might have. We are a world-class SEO services company with many years of business experience and a solid record of innovative research. AuroIN’s dominant leadership position is sustained by the continued development of novel techniques and our resource base. We have been in business since 2000 and currently have over 700 employees. We have worked for over 1000 different clients and our client retention rate is 99%. A particular advantage that AuroIN enjoys is that it is able to maintain a very competitive pricing structure.

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