Many social networking websites such as Facebook and MySpace were originally used mostly by individuals for networking with friends and relatives. They have now become important business resources, increasingly being used by companies for a whole range of activities: building their brand image, driving traffic to their website and blogs, announcing or obtaining feedback on new products, managing their online reputation, attracting new employees, communicating company information, and as a means of obtaining new customers.
Social networking websites provide businesses with a means to efficiently communicate with the people in their network. This group can include current and potential clients and vendors. For some companies, social networking websites have replaced traditional means of communication such as newsletters and direct mail. Two way communication has been facilitated and this has led businesses to a better understanding of their customers’ needs, an increase of trust, and the building of better business relationships.
Social networking websites offer a whole range of resources, all at no charge. For example, Facebook has an online marketplace where services and products can be listed at no cost. This is excellent free advertising. The marketplace can also be used to find items or services that you need.
In order to stay relevant and maintain an interest in your listings, you will need to continually update the pages your visitors access. Depending on the size of your organization, you may need to hire a copywriter or social media consultant to to take charge of this operation.
There are many successful social networking websites in addition to Facebook and MySpace. Friendster, Orkut, LinkedIn, and even Twitter all have their place in the business world. At AuroIN we believe that the social networking landscape has developed and increased in complexity to the point where we have felt the need to establish a social networking service to enable businesses to take full advantage of this continually developing field. AuroIN is a world-class SEO services company with many years of business experience and a solid record of innovative research. AuroIN’s dominant leadership position is sustained by the continued development of novel techniques and our extensive resource base. We have been in business since 2000 and currently have over 700 employees. We have worked for over 1000 different clients and our client retention rate is 99%. A particular advantage that AuroIN enjoys is that it is able to maintain a very competitive pricing structure.