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Trigger Words in the Conversion Pathway

AuroIN’s approach to SEO is very broad-based in scope. As an example of this, we find that in many situations, a simple choice of words in a key location on the conversion pathway may have just as much impact as the refinement of a technical feature such as link building or keyword selection. AuroIN has a great deal of experience in the use of trigger words, and we are aware of many cases where their application has led to a significant expansion of sales. Keywords will have been used to bring visitors to your website, and once there, trigger words can be influential in prompting the visitor to click on a link or take some other action. Here are some examples of keywords that we have found to work well in many different situations:

  1. Confidence: promotes comfort and encouragement.
  2. Discovery: captures the imagination.
  3. Free: this will often provide strong motivation.
  4. Guarantee: this removes the risk from the transaction.
  5. New: this will arouse curiosity.
  6. Proven: again, this removes the risk from the transaction.
  7. Save: suggests that the purchase is a real bargain.
  8. Simple: this is likely to reduce anxiety.


The descriptive phrases show that these trigger words have a lot in common. They all promise something extra, over and above the actual price paid. They are likely to convince the website visitor that the price represents really good value. However, in addition, there’s another aspect at work here. The website owner will be deciding which of these words to use, and likely will be influenced by them and be motivated to offer products or services compatible with the trigger words’ values.

AuroIN is a world-class SEO services company with many years of business experience and a solid record of innovative research. Our dominant leadership position is sustained by the continued development of novel techniques and our resources. We have been in business since 2000 and currently have over 700 employees. Our client base is over 1000 and we have a client retention rate of 99%. A particular advantage that AuroIN enjoys is that it is able to maintain a very competitive pricing structure.

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