People all over the world have adopted online marketing as a tool or rather a platform to market their products and services over the web. The competition amongst online marketers from various industries has become fiercer. In order to survive in the competition, it is very essential that you use the right set of SEO tools and gain the most from online marketing efforts.
There are various SEO tools and each of them helps optimization by affecting various different online marketing variables. Though we as marketers can’t afford to leave any variable untouched but focused work out on specific areas where we lag may help improve a lot. Some of the most used tools and their benefits can be listed as:
- Alexa Ranking tool can help you find the rankings of your website as well as those of your competitors
- A Keyword-Rich Domain Suggestion tool can help online marketers find suitable domain names so that they benefit the most from SEO
- A URL rewriting tool helps webmasters in converting dynamic URLs into HTML URLs that appear static in nature
- Website Keyword Suggestion tool helps SEO professionals with right keyword selection depending upon the themes and attributes of their website
- A Similar Page Checker can help you identify websites that post content that is similar or duplicate content of what you provide on your websites.
Of the various SEO tools listed here and at other places on the web, you may check out the tool you need and identify scope for improvement of your websites. When you have identified the variables or factors where your website has a chance or potential for improvement, you can deploy your workforce on the concerned variable.
It is essential that you focus on the most important variables first and when you are done with them, you can go for the rest. First of all SEO tools to find keyword density or page rank may be considered where as you have worked enough on them, SEO tools for traffic price, linkages etc may also be utilized.
This will help you in the following ways:
- Recognition as a leading online marketer
- Better web traffic
- More conversions or sales through web
- Technical correctness and associated strategic advantage
Actually you may use software of your choice from any company, though it is advisable to go with that software that is recognized by google and other leading search engines for the performance.