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Why Your Online Reputation Matters

Online reputation management is a topic of increasing concern for businesses and business leaders. The reputation of your business can be severely damaged if search engine results pages contain negative postings about your products or services. Derogatory postings referring to key management personnel can also be troublesome. These postings come in different categories. Standard searches for product or service categories rarely produce derogatory listings. However, if a company name is part of the search query, negative postings may appear, and these posting will be damaging. Typically they will be from websites which invite complaints from clients and consumers. Additional negative postings will be found when searches are run where derogatory comments are specifically being sought out,

Negative postings can often be sufficient to steer a potential client away from a particular vendor, and the consequences for a business can be devastating. If a search for a vendor is conducted and some of the hits have negative postings, it is unlikely that those vendors will be selected. If that applies to your website, then every effort should be made to improve the outcome of future searches. Actual removal of the offending listings is probably not possible, but providing for additional positive listings will result in displacing the negative listings so that they are no longer prominently displayed on the search results pages. This can be achieved by the application of sound SEO techniques, best provided by an experienced SEO services company such as AuroIN. AuroIN has established an online reputation management program which is successfully dealing with these situations, and we have accumulated a significant body of experience in this developing field. We will optimize both the keywords you have employed as well as your backlinks, and this will bring hits from your website to dominant positions on the search results pages. Additional benefits may also result from setting up blogs and embarking on a social media campaign. Finally, by monitoring your reputation online we will ensure that our program is fulfilling the established goals.

AuroIN is a world-class SEO services company with many years of business experience and a solid record of innovative research. AuroIN’s dominant leadership position is sustained by the continued development of novel techniques and of our resource base. We have been in business since 2000 and currently have over 700 employees. We have worked for over 1000 different clients and our client retention rate is 99%. A particular advantage that AuroIN enjoys is that it is able to maintain a very competitive pricing structure.

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