Google Search Engine Placement – Secrets Revealed
We frequently come across a question - "I am listed in Yahoo and MSN but I'm nowhere in Google SERPs. Why?"
The big G(Google) penalizes the sites who optimize through black-hat techniques to rank higher in the Google search engine placement. Google doesn’t like your interference and manipulation of your site’s position in Google SERPs through unethical practices. So, the optimizers should be very careful while optimizing the site.
While optimizing your site make sure that SEs do not track your methods and approaches as unscrupulous. Don’t do something unethical to the extent where Google doesn’t index your site at all. Avoid using spam techniques to get ranked.
Is your site banned?
There are two methods to check whether your website is banned by Google:
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Go to Google.com and type the URL of your website.
If you get a message prompting “Sorry, no information is available for the URL: <<your entered URL>>”.
This message implies that Google spider hasn’t crawled your site and your site has not been indexed by Google yet. If your website is a brand-new one, it’s OK. If not, then there is a chance that your site is banned. -
Check the PageRank Bar on th Google toolbar
The PageRank bar displays the pageRank of every URL that is visited. If you browse your website and you see the color of the bar changed to gray then this is a sign that your website has been banned.
Avoid the signs of SEO
Try to optimize your website from the SE point of view. So avoid the following techniques (usually called as spam) while optimizing your website.
Getting inbound links rapidly:-
Getting inbound links rapidly is a clear indication of spam optimization technique. It is highly unnatural to get hundreds of inbound links within a month or two. So getting inbound links rapidly is a clear indication of spam optimization technique. Link building strategy should be slow and gradual.
Same Anchor text for all inbound links:-
The link text should vary from one link partner to another so as to look natural. A website with hundreds of inbound links with same link text does not appear to be natural. So try to give varied anchor text while link building.
Increasing Keyword density through stuffing:-
Increasing the keyword density through keyword stuffing is considered as spam. So keywords or keyword phrases should not be repeated again and again in the webpage.
Title Tag, Meta Tags, Alt tags:-
Like Keyword Stuffing in body text, Keyword Stuffing in tag attributes should also be avoided. The same keywords should not be repeated over and over again in the title tag or any other tags. This may invite banning or penalization of your website.
Copied content of the webpage:-
Content is King and Search Engines like unique and quality content. Duplicating the content from pages of other web domains will force search engines to penalize your website.
Hidden Text:-
Keeping hidden text in web pages is also a spam technique as it allows entering the target keyword phrases without being displayed to the viewer. This is usually done by applying the same color to the text as that of the background.