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Search Engine Optimization Strategy Specific Terms

 

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These SEO terms are useful to understand and to make search engine optimization strategy/strategies in a proper way for your website promotion job. Knowledge of terms such as Adsense, AdWords are very important from the search engine advertising stand-point.


Adsense - Textual advertising by Google. Webmasters earn a part of the advertising revenue for placing Google sponsored links on their webpages.


AdWords - Text based advertising system by Google.


Affiliate - A person who owns a business between the original manufacturer and the client (end user).


Affiliate site - Independent site that promotes other site for commission.


Affiliate Program - Program that allows websites to sell products on a commission basis.


Algorithm - Rules used by search engine companies to determine the relevancy of a web page for any particular search term.


Anchor Text - The text with a hyperlink. Also known as Link Text.


Architext Spider - spider of the Excite search engine.


ASP (Active Server Pages) - Server based scripting language used to build database driven web sites with dynamic content.


Automated Submissions - Use of web tools or software to submit sites to search engines and directories.


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