A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Blog - A periodically updated journal, typically formatted in reverse chronological order. Blogs are generally quite authoritative with heavy link equity because they give people a reason to frequently come back to their site, read their content, and link to whatever they think is interesting .
The most popular blogging platforms are Wordpress, Blogger, Movable Type, and Typepad.
Back Link - Link pointing to one website from another website.
Black Hat SEO - Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature, and label them as black hat SEO. Those which are considered within their guidelines are called white hat SEO techniques.
Bookmarks - Most browsers come with the ability to bookmark your favorite pages. Many web based services have also been created to allow you to bookmark and share your favorite resources. Social bookmarking sites are often called tagging sites. Del.icio.us is the most popular social bookmarking site.
Boolean Search - Many search engines allow you to perform searches that contain mathematical formulas such as AND, OR, or NOT. By default most search engines include AND with your query, requiring results to be relevant for all the words in your query.
Brand - The emotional response associated with your company and/or products. A brand is built through controlling customer expectations and the social interactions between customers.
Branded Keywords - Keywords or keyword phrases associated with a brand. Branded keywords occur late in the buying cycle, and are some of the highest value and highest converting keywords.
Breadcrumb Navigation - Navigational technique used to help search engines and website users understand the relationship between pages. Whatever page the user is on is unlinked, but the pages above it within the site structure are linked to, and organized starting with the home page, right on down through the site structure.
Ex:
Home > SEO Tools > SEO for Firefox
Broken Link - A hyperlink which is not functioning or does not lead to the desired location. Most large websites have some broken links, but if too many of a site's links are broken it may be an indication of outdated content, and it may provide website users with a poor user experience. This may cause search engines to rank a page as being less relevant.
Browser - Client use Browsers to view the world wide web. The most popular browsers are Microsoft's Internet Explorer, Mozilla's Firefox, Safari, and Opera.