Search Engine Placement Guide: List of Terms

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Feed - Many content management, systems such as blogs, allow readers to subscribe to content update notifications via RSS or XML feeds. Feeds can also refer to pay per click syndicated feeds, or merchant product feeds.


FFA - Free for all pages are pages which allow anyone to add a link to them. Generally these links do not pull much weight in search relevancy algorithms because many automated programs fill these pages with links pointing at low quality websites.


Filter - Certain activities or signatures which make a page or site appear unnatural might make search engines inclined to filter / remove them out of the search results.


Firefox - Popular extensible open source web browser.


Flash - Vector graphics-based animation software which makes it easier to make websites look rich and interactive in nature. Search engines tend to struggle indexing and ranking flash websites because flash typically contains so little relevant content.


Frames - A technique created by Netscape used to display multiple smaller pages on a single display. This web design technique allows for consistent site navigation, but makes it hard to deep link at relevant content.


Freshbot - The daily mode of operation by Google’s spider in which spider downloads high ranking or regularly modified pages (fresh pages) approximatly every 24 to 72 hours. (The other mode of Google’s spider is “deepcrawler" that indexes the entire web once or twice a month.


FTP - File Transfer Protocol is a protocol for transferring data between computers. Many content management systems (such as blogging platforms) include FTP capabilities.


Fuzzy Search - Search which will find matching terms when terms are misspelled (or fuzzy). Fuzzy search technology is similar to stemming technology, with the exception that fuzzy search corrects the misspellings at the users end and stemming searches for other versions of the same core word within the index.


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