Search Engine Optimization Terms – Clarified Phrases

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Gateway Domain Names - A domain name that directs traffic to a main site. It usually contains the major keywords in it to catch browsers searching for the related keywords.


Gateway Page - The initial page submitted to search engines whose function is to lead the visitors to other pages of the website.


GoogleBot - Spider used by Google.


Google Bombing - Making a page rank well for a specific search query by pointing hundreds or thousands of links at it with the keywords in the anchor text.


Google Bowling - Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality links at their website.


Google Checkout - Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets.


Google Dance - In the past Google updated their index roughly once a month. Those updates were named Google Dances.


Google Supplemental Index - Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index if they consist largely of duplicate content, if the URLs are excessively complex in nature, or the site which hosts them lacks significant trust.


Google Trends - Tool which allows you to see how Google search volumes for a particular keyword change over time.


Google Washing - The accidental or intentional placement of an idea, phrase, or word through the search engines. example: "windows" used to be made of glass - now it is an operating system..


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