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Effective Search Engine Optimization Word List

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Hand Submissions - Submissions of websites to search engines & directories manually by developing unique appropriate titles and descriptions for each submission.


Headings - The heading element briefly describes the subject of the section it introduces. Heading elements go from H1 to H6 with the lower numbered headings being most important. You should only use a single H1 element on each page, and may want to use multiple other heading elements to structure a document.


Hidden Text – SEO technique used to show search engine spiders text that human visitors do not see.


Hijacking – Making a search engine believe that another website exists at your URL. Typically done using techniques such as a 302 redirect or meta refresh.


Hit - From the visitors point of view it is a request made to the webserver for a text or an image file.
From the SE point of view it is a measure that is used to count the number of webpages returned for a query.


Home Page - The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to help users and search engines navigate your website.


Hyperlink - Underlined text or phrases that will take you to another page on clicking.


.htaccess - Apache directory-level configuration file which can be used to password protect or redirect files.


Hubs - Topical hubs are sites which link to well trusted within their topical community. A topical authority is a page which is referenced from many topical hub sites. A topical hub is a page which references many authorities.


Hyper Text Markup Language (HTML) - HyperText Markup Language is the language in which pages on the World Wide Web are created.


Hyper Text Transfer Protocol (HTTP) - HyperText Transfer Protocol is the foremost used protocol to communicate between servers and web browsers. Hypertext transfer protocol is the means by which data is transferred from its residing location on a server to an active browser.


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