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Some keywords such as ‘Keyword Density’, ‘Keyword Frequency’ and ‘Keyword Research’ are fundamental to the search engine optimization companies. Use of right sales keywords with proper density and frequency directly influence the ranking and visibility of your website. Here, follow some important terms on the keywords.


Keyword - A term used for searching.


Keyword Phrase - Search query consisting of two or more keywords.


Keyword Density - The percentage of keywords that are used in a site repeatedly.


Keyword Frequency – A measure that is used to count the number of times a keyword/keyword phrase is repeated in a webpage.


Keyword Research - Researching a keyword to find its related keywords. Keyword Research is also done to get the most popular and highest producing keywords.


Keyword Stuffing – Loading a page by repetition of keywords in the META tags or main HTML body.


Keyword Spamming – A technique of repeating keywords in a page to increase the keyword density by using hidden or tiny text.


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