A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Landing Page - The page on which a visitor arrives after clicking on a link or advertisement.
Link - A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a vote of trust.
Link Baiting - The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social media and bloggers.
Link Building - The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy.
Link Bursts - A rapid increase in the quantity of links pointing at a website.
Link Churn - The rate at which a site loses links.
Link Equity - A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.
Link Hoarding - A method of trying to keep all your link popularity by not linking out to other sites or linking out using JavaScript or through cheesy redirects.
Link Popularity - The number of links pointing at a website. For competitive search queries link quality counts much more than link quantity.
Linkage - Number of inbound links pointing to a website. Many search engines now included linkage in their algorithms.
Link farm - Big catalog of links where links can be posted in exchange for a reciprocal link.
Link Popularity - The phenomenon of developing incoming, outgoing, and reciprocal links to increase Page Rank.
Listing - The presence of a site in search engine result pages.
Log Files - Server files which show you what your leading sources of traffic are and what people are searching on your website.
LSI - Latent Semantic Indexing is a way for search systems to mathematically understanding and representing language based on the similarity of pages and keyword co-occurrence. A relevant result may not even have the search term in it. It may be returned based solely on the fact that it contains many similar words to those appearing in relevant pages which contain the search words.