Search Engine Optimization & Positioning Glossary: A Group of terms
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In search engine optimization positioning, link popularity plays a vital role. It increases the page rank of your website apart from being SE-friendly. There are many types of link building methods adopted by webmasters, but one-way links are given top-most priority by SEs. Following are some terms related to link.
Linkage - Number of inbound links pointing to a website. Many search engines now included linkage in their algorithms.
Link farm - Big catalog of links where links can be posted in exchange for a reciprocal link.
Link Popularity - The phenomenon of developing incoming, outgoing, and reciprocal links to increase Page Rank.
Listing - The presence of a site in search engine result pages.