Search Engine Optimization Glossary
For search engine optimization, one should take both on-page and off-page optimization into consideration; should not be dealt as two different strategies for web site promotion. Together these two strategies ensure the page popularity as well as increase the page rank of the optimized website. While on-page optimization deals with improvisation of on-page elements within a website, the off-page optimization takes care of popularizing the webpages by submitting them to various directories and other ways of link campaigning.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Obfuscation – This technique is similar to that of cloaking.Meta tags or contents of a page are presented in a wrong way. A normal looking page is presented to the user but not submitted to search engines. This causes the page to rank low on search engines.
Off Page Criteria – The data and information that a
search engine uses to ranks pages that are not present on the web page.
Example: Link popularity, Linkage etc.
On Page Criteria – The data and information that a search
engine uses to ranks pages that are present on the web page.
Example: Title of the page, Content on the page etc.
Open Directory Project (ODP) – A directory initially known as NewHoo, run by human volunteer editors. The ODP is used by many search engines and www.dmoz.org itself.
Opt-In – Email marketing program used by websites that allows users in receiving information from webmasters (owner of websites).
Opt-Out - Email marketing program in which users assumes a permission to send emails to everyone who has not precisely specified that they do not want to receive such emails.
Outbound Link - Link that point from your website to webpages of different domains.
Overture - The Pay Per Click advertising program by Yahoo. In 2005 it is renamed to Yahoo! Search Marketing.