Search Engine Optimization and Marketing Terms- Starting with ‘R’
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Search engine optimization and marketing are inter-related. Here, we have explained some tricks and terms such as ‘Reciprocal linking’ and ‘robots.txt’ which will help you understand the relationship better.
Reciprocal linking - Swapping of links between two websites.
Robot - A program that automatically acts without the interference of the user. In Search engine spider is a type of robot.
robots.txt – Text file in the root directory on a website that controls the SE spider’s access to webpages within the website.