Search Engine Optimization and Promotion Terms

 

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Technorati – Blog search engine which tracks popular stories and link relationships.


Text Link Ads – Advertisements which are formatted as text links.


Theme Engine – Search engine that index an entire site as one page using the most relevant keywords that determine the theme of the site. This returns more accurate results.


Title - The text dispayed in the titlebar of the browser when a webpage is open.
It is written in title tag in the head part of an HTML page. It is also displayed in the search engine result pages as a link to your website.
Example: <Head><Title>……. </Title></Head>


Toolbar - A user interface program for a browser in the form of a bar where buttons are placed to navigate the Web.


Traffic – Reference to number of visitors to a website.


Trackback – Automated notification that another website mentioned your site which is baked into most popular blogging software programs.
Note:Due to the automated nature of trackbacks they are typically quite easy to spam. Many publishers turn trackbacks off due to a low signal to noise ratio.


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