Search Engine Marketing Dictionary: List of phrases

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Unique Visitor - An individual visitor to a website. If a visitor visits multiple pages within a website, he/she will be counted as a single unique visitor.


Uniform Resource Locator (URL) – An address given to the resources on the web. URL's includes various forms of communicating with server. WWW urls starts with http://. FTP URL (ftp ://) is for transferring files from computer to computer across the WWW.


Upload - The process of transfering information from any computer onto a webserver or another system.


URL Submission – Webpage submission to search engines.


URL Rewrite – A technique used to help make URLs more unique and descriptive to help facilitate better site indexing by major search engines.


Usability – How easy it is for customers to perform the desired actions. The structure and formatting of text and hyperlink based calls to action can drastically increase your website usability, and thus conversion rates.


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