SEO program or SEO service includes many white-hat techniques and making two-way linking or reciprocal linking is one of them. We would like to show you an example below on how to make an e-mail request for two-way linking.

Subject: Congratulations, Your Reciprocal Link was placed for
<<recipient's website domain name>>

Dear Sir,

In your <<Recipient’s URL where email info is present>>
you specify that you are open to link exchanges with other sites and openly
offer your email to be contacted. Therefore I have taken the initiative
to suggest a link exchange between my site <<sender's domain>>
which is about <<THEME>> and your site. To
save our valuable time, I have written the details I would love to have
for my link:

Title:-

URL:-

Desc:-

HTML tag:-

I have also placed your link at <<Link page URL>>.
If you want some modification with your site info provided above please
send me your information, as well as the exact location of our link.

Looking forward to hear from you.

Kind Regards,

<<Represent with an English Alias Name>>

<<Sender’s-domain>> Team.