Basics of PPC:
During setting up your PPC advertisements, there are certain basic terminologies that are taken into consideration for calculating the effectiveness of these campaigning. They are-
CTR:
CTR is the acronym used for “Click Thru Rate”. This is the rate at which your Ad gets a click. It varies drastically, so you need to increase this periodically. If you are getting 5 clicks in 10 on your ad, then you will achieve 50% click thru rate (CTR).
CPC:
CPC stands for “Cost Per Click”. When a user clicks on your advertisement, a certain amount is charged to your account. There is a auction system in Google, where you can bid on a maximum Cost Per Click that you are willing to pay for a particular keyword or term.
Ad Position:
This attribute relates to the position where your advertisement is being listed according to your bid value. So if you will pay more then your ad will be displayed at the top of the search list.
ROI/ROAS:
To measure your result in Google advertising these two methods ROI (Return on Investment) or ROAS (Return on Advertising Spend) are used. They focus on how many bid value you have to give to achieve an alteration.
Advertisements:
These are actual text-based advertisements which are displayed on Google’s PPC advertising search engine result pages. Google has restrictions on the nature of ads displayed on pay per click and also limits the amount of content that can be displayed within an advertisement.
Google has certain restrictions on the amount of content that can be displayed on pay per click ads and the nature of the ads.
Landing Page:
In PPC advertisement when a user clicks on your link, he will land on one particular page of your website. That web page is known as the landing page. This page is very important because here the user gets his required information about your products and services.
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