Structure for Adwords Account:
Google arranges its Adwords system into different hierarchical structure. You can follow any one of them. They are-
- Account
- Campaign-Ad Group-Advertisements & Keywords
- Campaign-Ad Group-Advertisements & Keywords
Ad Group>Advertisements & Keywords
Google permit different targeting features at different levels. Some of the important targeting features have been discussed below.
Account Level
In this level your billing and contact information is controlled
Campaign Level
Some features are controlled in this level-
Geographic Territory
Content Network Inclusion
Search Partner Inclusion
Time of the day when ad campaigns are enabled
Ad Group Level:
Each Ad group may have many keywords associated with it. This level controls individual keywords against which your Ad will be served. Each Ad group may have one or many separate advertisements.
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