When it comes to owning a website, traffic is the most important concern. More traffic means more customers. Search engine submission and website promotion is a vital aspect of gaining traffic to your site. There are millions of websites on the Internet and it can be difficult to compete with them for a ranking in search engine. Search engine submission service provides customers with a high search engine ranking though it is not always possible in high competition markets. Remember, Search engine submission service does not guarantee high placement.
Search engine submission service basically follows two basic methods today that allow search engine submissions. They can either submit one web page at a time. Or, they can submit their entire site at one time with a sitemap. However most of the times, with just submitting the home page, most search engines are able to crawl a site, provided that it is crawler friendly. In order to get a good placement in various search engines, webmasters must optimize their web pages. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site, the number of web pages that link to a given web page etc. The Google search engine also uses a concept called page rank.
For many business owners with new sites, the claims of Search engine submission service sounds like a reasonable answer to their web marketing needs. For much less than full SEO services, they get the comfort of knowing they are actively promoting their site. Many fall into the trap, simply because they don't have time to do much research.
Let's check out some concepts behind search engine submission so that you may understand why Search engine submission service is considered a waste of time, money, and bandwidth.
1) There are only a handful of search engines. There are at most maybe 7 search engines with reasonably large indexes, and only 3 that anyone actually uses for searching in significant numbers.
2) The "1000's of search engines"promises are often FFA (Free-for-All pages). pages on spam sites. You don't want your site listed on these sites- it's highly doubtful it will drive useful traffic (or improve your link popularity. They are often feeding grounds for email harvesting bots.
3) Google, Yahoo, and MSN crawl links from other sites to find you. If you don't have at least 1 link from one other pages already in the index, you won't rank well for anything, even if the submission does alert the engines that the page exists.
4) Submitting does not get your page in the index or updated any faster. Automatically submitting monthly, weekly, or daily doesn't help. It won't hurt anything if you do.
5) If your site is already in the major indexes, submitting it again doesn't help. Once your page is indexed, it really doesn't need to be indexed again unless you significantly change the content.
So stop spending money on search engine submission service and instead invest in some high-quality directory links or other industry advertising. The effect will be long-term and actually bring in more traffic and sales.