Increase search engine traffic to your site
What do you want to measure to determine what site changes might improve your search engine traffic? This depends on the nature of your site. Each site will have specific site goals. The best way to determine how well your site attracts and retains visitors to meet these goals is to identify all possible reasons why a user would visit your Web site, such as:
- Gather in-depth information on products/services
- Look for email or phone contacts to ask questions about products/services
- Purchase products/services
- Compare pricing of products/services
- Check status of pending order for products/services
- Get more information or tips on using purchased products
- Look for customer service assistance
- Report a malfunction of online forms or shopping cart
- Register for newsletters, product updates, marketing brochures, white papers, etc.
- Research next-generation products
- Join an online community
- Read news headlines, industry news, business articles, etc.
- Research information on accessories for purchased products/services
- Check out new product offerings
- Troubleshoot problems related to purchased products/service
Once you identify the reasons why users visit your site, you can assign desired actions to visitor clusters and follow their movements within your site to determine how successfully you are receiving valuable search engine traffic.
Ways to Immediately Increase Search Engine Traffic
- Write Better, More Specific Copy.
- Make it Easy for People to Link to You.
- Providing what your readers want.
- Gaining quality links.
- Traffic Analysis Data
- Evaluating SEM Marketing Campaign Performance
After you've analyzed the above data, check visitor behaviors analysis to test the marketing message on your site, the effectiveness of your offer, the choice of various SEM marketing techniques (site/content optimization, linking strategy, paid inclusion, paid placement, etc.), the choice of search engines (MSN, AOL, Yahoo!, Google, Lycos, AskJeeves, AltaVista, etc.), and many other elements of your marketing campaign. Tweaking your campaign will likely result in increased search engine traffic - conversions, lower acquisition costs, and improved ROI.