Annada Padhy is the founder and CEO of AuroIN, which is one of the leading SEO & SEM service providers in India. His persistent endeavor and entrepreneurial vision have taken the AuroIN family to great heights. By his pioneering work in this emerging field, he has become a source of inspiration to many entrepreneurs in the region. His mission is to become the largest SEO service provider in India and he is already growing from strength to strength. At AuroIN ethical search engine optimization services are offered which enables the clients to transact safe and secured online business. The objective is to revamp the clients’ websites and provide holistic solutions to them thereby making clients’ websites search-engine-friendly. This results in higher traffic, increased conversion rate, and growth of their business.