Analyzing the Importance of a Page 1 Listing
If you want to get more customers and more sales, high search engine rankings are important. Is it important to be listed on the first result page or is it enough to be listed in the top 30 results?
If you want to get visitors, you must be listed in the top 30 results
A study about this topic was released last year:
"Among the findings relating to the current search engine user community is that 62% of search engine users click on a search result within the first page of results and a full 90% of search engine users click on a result within the first three pages of search results…
Fewer search engine users are willing to click on results past the third page now (10%)."
The study confirms the importance of being listed on the first result page. If your web site is not listed on the first result page, chances are that web surfers won't see your site. Many webmasters still believe that they can get top 10 rankings just by submitting their websites to search engines. This might have been true several years ago but now you have to do a little bit more to get high rankings.
How to get listed on the first three result pages on Google
Most important - Start by choosing the right keywords
It makes no sense to target general keywords such as "business" because you have no chance of getting the number 1 listing for such a keyword. In addition, general keywords usually don't convert to sales.
Top 30 search engine rankings will bring your website more visitors and more sales if you target the right keywords .The best keywords have little competition and a high conversion rate.
Create a content rich web site that can be optimized for many different keyword combinations.
The more different web pages you have the more likely it is that search engines will list your web site on the first position for a keyword and that web surfers will find your web site relevant to their needs.
Get inbound links to your web site. High search engine rankings are the result of optimized web page content and good inbound links. So if you want to have high rankings, your web site must have both.
Google mistakes own blog for spam, deletes it
Google had mistakenly identified its own blog as a spammer's site and handed it over to another person Result - Readers of Google Inc.'s Custom Search Blog was handed a bit of a surprise on Tuesday when the Web site was temporarily removed from the blogosphere and hijacked by someone unaffiliated with the company.
Upcoming change to the Google top ad placement formula
For top ad placement "Quality Score is the greatest determining factor, which means no one will ever be able to buy their way to the top. However, Google has been working on an improvement to the top ad placement formula that will soon offer advertisers more control over achieving top placement while increasing the quality of ad results for users.
How Effective is Google Personalized Search?
"Just under half (48%) of respondents in this week's R/WW poll haven't noticed any difference in their Google search results. Only 12% have seen an improvement, but perhaps of more concern is that 9% say their search results have “gotten worse!” while 57% Say “There's No Difference.”
Google isn't always the best search choice
"The technology used to figure out what pages people want to see also helps companies calculate what products people might want to buy, and therefore what ads to display for them. Do we really want one company controlling that show?
Should Google stop displaying toolbar PR?
PageRank is an important indicator and remains one of many efficient measures of quality, but it’s often viewed and used in ways that run contrary to the interests of searchers and webmasters. Nevertheless a lot of people find the PR information useful. “Since it seems that up-to-date and accurate PageRank reporting is an extremely unlikely step for Google, the time has come for them to stop teasing the public at large with funny numbers."