Creation of on Site Element
Search Engine Optimization Program is an ongoing process which involves a range of services which are provided by SEO service providers. Search engine optimization has two main elements. These are on-page and off-page elements.
On page elements can be easily created and modified in Front Page so are easy to control. The on page elements include:
- Title Tag
- Meta Tag Keywords
- Keyword Density
- Meta Tag Description
- Heading Tag
- Alt Tags
- URL structure
- Internal Linking
Title Tag
The Title tag holds the name of the webpage and gives the first impression about the content of the web page. Each page of a website should have a relevant title which is search engine and visitor friendly.
Meta Tag Keywords
Meta Tag Keywords should reflect the contents on the webpage. Spiders love relevant metatags and these keywords are searched for by the search engines.
Keyword Density
Keyword density refers to the percentage of the specified keyword that is present on a webpage. Overall keyword density is calculated by taking all the on-page elements of a page into consideration.
Meta Tag Description
"Meta Tag Description" provides a brief description about the contents of the webpage.
Meta Tag Description
Heading Tags are used as headings for a segment of the content of a webpage after dividing the entire content of the page into different sections.
Alt Tags
Alt Tags are assigned to images with captions and keywords. Images should show some description when the cursor is held over it. The Alt tags should match the actual image.
URL Structure
The URL (Uniform Resource Language) structure is the actual page name displayed in the address bar of the web browser. The URL and the site name may be same but still the URL can be used as an optimization tool.
Internal Linking
Internal linking is the hypertext that is present in a website used to navigate from one page to another within a Website.
These on-page elements contribute individually to the optimization of websites and search engine services take care of each one of them.