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Google Vs Rest: One Of The Improved SEO Tips
Another standardized system Google maintains is PageRank. Google’s PageRank evaluates the quality of webpages and rank according to their content, link and some other aspects value. Google has promulgated certain Webmasters’ Guidelines for content and other aspects of webpage to get high rank in Google SERP. Links (inbound link, reciprocal link and three way link) play a great while PageRank determination. Inbound link from low ranked webpages affect your webpage. So take enough precaution while campaigning for links. Google considers the following points while determining link reputation:
1. age of link 2. link acquisition rate 3. anchor text multiplicity 4. proportion of deep link 5. quality of link source 6. whether links are placed as citations in real content or not 7. whether any visitor really click on the link or not
Like this Google takes guard against most of the aspects of the webpages to maintain uniqueness and authenticity in providing information and making the World Wide Web, a reliable source for unique and original resource. So far we have been discussing what the technical aspects that most of the search engines are using for quality service and thus users determine the popularity among these competitors. From now onwards we will discuss the attitudinal specialty research oriented outlook that Google adopts to become popular among net users.
Let’s take the example of Google’s new service for visually impaired net users – “Accessible Web Search for the Visually Impaired.” This unique service is an out come of Google Labs effort. The service facilitates to produce search results that are usable by blind or partial blind net users. It considers the accessibility of a webpage. Google claims that this service is a step further towards proper organisation of global information and to make it global accessible. Again question arise, which webpage we should consider is more accessible than others. Google has given some predefined 13 guidelines, in which it consider the content as the most important factor. The 13 web content accessibility guidelines are as follows:
1. Provide equivalent alternatives to auditory and visual content 2. Don’t rely on color alone 3. Use markup and style sheets 4. Clarify natural language usage 5. Create tables that transform gracefully 6. Ensure that pages featuring new technologies transform gracefully 7. Ensure user control of time-sensitive content changes 8. Ensure direct accessibility of embedded user interfaces 9. Design for device-independence 10. Use interim solutions 11. Provide context and orientation information 12. Provide clear navigation mechanisms 13. Ensure that documents are clear and simple
Google’s craze for research and innovation to provide better service to its users day by day makes it the most popular search engine. I don’t know whether Google will be that much as it is, but I can say it now Google is the most popular search engine for net users.