Is the search engine optimization for MSN anything unique? Well, the MSN optimization has a lot of common features with that of Google and Yahoo. All search engine algorithms are similar in many basic ways, but are also unique in their requirements of search optimization.

The new MSN Search Engine has been launched in a beta format. The significant differences that are found in MSN search optimization are explained below by which your website can rank well in MSN search.

Content of the website :-
Like major search engines, MSN Search gives more emphasis on content. The pages on the site must have good content whether that content is on the page, off the page, or entirely off the site. Great care must be taken to ensure that quality and relevancy of theme and topic of the content. The most significant aspect of the MSN Search Beta format is the requirement of good keyword rich content but unlike Google MSN strongly object keyword stuffing, and will drop a site's ranking accordingly.

Quality & quantity of inbound links :-
Inbound or incoming links are very important to MSN Search, Both quantity and quality of links matters to MSN. The incoming links should be from theme relevant sites since MSN is working with context weighted calculation. The quantity of links from external sites is also beneficial. Quantity of links is well rewarded by the MSN search unlike Google; so, the more that number of links, the better.

Like all other search engines, MSN Search awards its own special link values to the various types of links like links from other sites, links within the site, and numbers of links from a site etc.

Proper coding :-
MSN spider gives strong preference to clean and well written codes. Poorly written codes by non programmers downgrade the MSN Search ranking of a site.

Meta tags :-
MSN Search also places some importance on meta tags. Appropriate Meta Tags for each page is beneficial. Each page of the site should have unique title tags related to the most important keywords on the page so as to create a uniform appearance to the page.

Go Back - Next