Search engine optimization for Yahoo could be extremely beneficial for webmasters. If your website is well listed in Yahoo, it will definitely bring a considerable amount of traffic from the listing. The human edited directory of Yahoo is the main focus. To get listed in Yahoo directory, manually submit your site under a suitable category. You can also get listed to the backup database of Yahoo which was previously powered by Google but by the beginning of 2004, Yahoo stopped using Google data in their search results and started implementing their own search. The new Yahoo search engine spider that crawls the web pages is Yahoo Slurp. It follows all HREF links that are present in the pages it crawls, but does not follow frames or images.

On page keyword optimization

Yahoo algorithms now give special emphasis to keywords and keyword density. So you can take maximum advantage by utilizing it. The keywords should be listed in sites title tag as well as description tag along with keywords tags. Yahoo spider will definitely read the Meta tags for indexing the web pages so it is important to use varied title, description and Meta tag on each individual webpage. Unlike Google, Keyword stuffing is not necessary, so the pressure of keywords on the homepage should be avoided. 2-3 keywords on the homepage are enough.

Content development

Make your site useful and user friendly by adding more and more relevant and useful content in your web pages without compromising its information integrity. Yahoo spider indexes the full text of web pages, up to a 500,000 characters. The new Yahoo search also supports various file types like HTML, PDF, and Microsoft Office documents.

DMOZ! with Yahoo!

After Yahoo switches over to its own SERPs from Google results, it is using an old technique to improve their search results. The Open Directory Project (DMOZ directory) is providing source content to Yahoo! for multiple search solutions.

Inbound links

Some importance is also given to inbound-links. Recently Yahoo is providing something called as Web Rank like that of Google's Page Rank. The Web rank is somehow related to the quality and quantity of inbound-links. Keywords in link anchor text also play a role as a factor for yahoo search engine optimization.

Internal linking

Internal linking should be clean with a functional navigation structure and a site map. All the pages should link together with themed text.

Conclusion

Thus for Yahoo search engine optimization, importance should be given to good keyword rich content. Some weight is also given to inbound-links. The navigation structure is also significant. Yahoo runs its own weblog also.

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