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Directories are collection of sites categorized and organized by topic. Each directory listing contains information about the site. Directories are compiled by human editors. The classification is done based on the whole website and not only on a webpage or a set of keyword. Web directories allow the website owners to submit their sites so as to be analyzed by the editors. The human edited directories need human editors to review, categorize and rank the websites submitted in their database.
Types of Directory Submission:
Most directories list the websites based in the variety of topics. Basing on the price paid the directory submissions are of various types:
Free Submission:
When there is no need to pay for the submission and review of the sites, it is free submission.
Paid Submission:
The website owner has to pay a certain amount to have his site get reviewed in the directory.
Bid for Position:
The websites are listed in the order of the amount they pay to the directory site.
Reciprocal Link:
The submitted website needs to link back to the directory in order to bet listed in the directory.
Directory Submission and Search Engine Ranking:
Getting a good search engine ranking is important for every webmaster to get visibility, traffic and promote their website. There are many methods to get search engine visibility and popularity; directory submission is one of them.
The main aim of this modern SEO technique is link building and getting back links. As directory lists categorized sites, the websites submitted in the directory can get other quality sites to build links. In the directory listing a website can pay other sites to get back links.
Directory Submission is the easiest way to get a site indexed faster in the Search Engine Result Pages (SERP). If a site is submitted to many directories greater chances are there of getting accepted by search engines. A website can be submitted to any free or paid directories. While selecting directory for submission, the page rank of the home page and link page are considered as the major factor. Getting links from quality directory is more important as search engine consider it relevant and rank a site higher accordingly.
There are two types of directory submission services- automated and manual. Automated submission goes through the script to visit the directory and tries to submit the site in the appropriate category. Manual directory services visit each web directory and submit the website to most appropriate category. It is the most efficient process as submission is done by actual visiting to the site.
As directories are human editors the directory submission can not be automated as search engines. Manual directory submissions are time consuming.
Advantages of Directory Submission:
- It increases the number of links to the website and hence, increasing the PR of the site.
- It increases the exposure of a site to different search engines.
- Websites having more number of graphics are generally unable to get ranked in search engines. However, if the site is listed in web directory, it will be able to get a good rank in search engines.
- Directory supply their links to other website databases.
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