Search Engine Optimization & E-marketing: A Comparison
Search engine marketing and email marketing are related to each other in some way. Email marketing is meant for the promotion of sales by sending information via email regarding products and services. Website marketing is an essential part of e-commerce. Website marketing can consist of sales, customer care service, public relations and information management. E-commerce and website marketing have become widely popular and practiced with the growth in the number of internet users. Another advantage that e-commerce and website marketing have is simplicity and wide reach.
Towards the end of the 20th century the website marketing technique came into existence. Initially, the websites were providing information regarding various products. Then gradually, product advertisements were introduced. Now it has become a full-fledged business strategy to promote and sell products. There are various types of website marketing, such as
- E-mail Marketing
- Keyword Promoting
- Associate Links
E-mail marketing is one of the direct marketing strategies, which adopts electronic mail as a mode of communication to the other e-mail owners for promoting, advertising and selling of various products and product information. E-mail marketing is the one of the electronic commerce procedures for sending marketing and sales information to various customers. E-mail marketing procedures in general merge advanced message distribution systems along with trailing systems that can track the reception, opening, and reply to distributed e-mails.