Pay Per Click
Advantages
Pay per click search engines has various advantages. These search engines allows skipping all the search engine optimization stuff and only pay for real visitors. Unlike banner advertising where you've to pay even for viewing the ads, pay-per-click search engines charges only when someone actually clicks on your listing (text ad). This means that you're getting definite and confirmed visits.
Pay-per-click engines are the most cost effective alternative to get targeted visitors. You can buy a good ranking for your keywords in a very low price, but popular and more competitive search terms can cost you more on the larger pay per click search engines especially Google Adwords, Overture and Findwhat.
Points you should keep in mind while bidding in Pay-per-Click engines:
Bidding should be done on relevant terms that can bring for you quality traffic. Bid on terms directly related to your site. Imagine for example if www.auroin.com decides to go for PPC campaigning, it would be bidding on terms such as "Search engine optimization" or terms that are main spotlight of the site. If you bid for terms that are not directly related to your website, then the visitors who come from these terms are not likely to sign up with you but you still to pay for them.
It is recommended to bid always on low-cost relevant terms. The cost of keywords having more competition will cost you higher than low competitive terms. For example auroin.com has to pay more for the keyword "Search engine optimization" than the term "Indian seo guys" or such similar terms. This will give you less traffic of course but is much more cost effective.
While placing ads in pay-per-click search engines make sure that the listing will link directly to the relevant page of your site. This means that you're providing the searcher exactly what he needs. Through this you're more likely to make a profit if the visitor really wants to sign up with you and will not get lost before finding the page that he is searching for.
It is usually found that visitors click through if their search term is in the title and description of your listing so it is recommended to include the exact keywords on which you are bidding, in your title and / or description. Doing so will increase your listings click through rate (CTR).
Your site title and description should be as descriptive as possible as searchers are much more likely to click on a link if they know where it's going. If the visitor knows where its going, he is more likely to be your customers.
Well, following this information you can make money from your site, being listed in Pay-per-Click engines.