Website Marketing Strategy: Guiding principles

Updated SEO Consulting Services/Tips

Internet Marketing & Search Engine Marketing

Submitting site to major directories

Submitting website to human edited directories is very easy and doesn't require much effort. Moreover they can provide the website with enough of traffic and can affect the ranking of the website in various search engines. The preferable directories to which website can be submitted are ODP & Yahoo directory and Looksmart. They require manual submission.

Optimizing of webpage content

Every search engines rank pages differently, so you have to optimize your pages with contents and keywords. The content should be relevant and informative with not less than 450-500 words. Importance should be also given to keyword density, weight of the keywords on the page, area or location of the keywords on the page, proximity of the keywords, the prominence of the keywords and off page factors. Keywords should be also included in Title Tag, Heading Tag, Link Text, Meta Tags and Description Tags.(For more details visit Search Optimization Services: On Page Optimization)

Increasing Link Popularity

This is an off page element and has a significant role for increasing Google Page Rank Algorithm. Your site needs few inbound links from other web sites in order to be considered for indexing by the engines. The higher the link popularity, the higher will be your ranking in search engines. It is more advantageous to have more incoming than outgoing links So, link popularity should be given higher priority while starting a web marketing campaign. Link popularity will not only increase your ranking in search engines, but will also increase the traffic to your web site.

Avoiding spam techniques

Don't use spam techniques for link building as most search engines are very touchy and will not index your page. They can even ban your site (e.g. Google Sandbox effect) if they feel the need.

Keeping record of the progress

After optimizing pages your ranking will vary and may require alteration & modification. So you need to keep record of your visitors with a hit counter so that you can measure your progress and twist your optimized pages when needed.