Website Marketing Strategy: Guiding principles
Submitting site to major directories
Submitting website to human edited directories is very easy and doesn't require much effort. Moreover they can provide the website with enough of traffic and can affect the ranking of the website in various search engines. The preferable directories to which website can be submitted are ODP & Yahoo directory and Looksmart. They require manual submission.
Optimizing of webpage content
Every search engines rank pages differently, so you have to optimize your
pages with contents and keywords. The content should be relevant and informative
with not less than 450-500 words. Importance should be also given to keyword
density, weight of the keywords on the page, area or location of the keywords
on the page, proximity of the keywords, the prominence of the keywords
and off page factors. Keywords should be also included in Title Tag, Heading
Tag, Link Text, Meta Tags and Description Tags.(For more details visit
Search Optimization Services: On Page Optimization)
Increasing Link Popularity
This is an off page element and has a significant role for increasing
Google Page Rank Algorithm. Your
site needs few inbound links from other web sites in order to be considered
for indexing by the engines. The higher the link popularity, the higher
will be your ranking in search engines. It is more advantageous to have
more incoming than outgoing links So, link popularity should be given
higher priority while starting a web marketing campaign. Link popularity
will not only increase your ranking in search engines, but will also increase
the traffic to your web site.
Avoiding spam techniques
Don't use spam techniques for link building as most search engines are very touchy and will not index your page. They can even ban your site (e.g. Google Sandbox effect) if they feel the need.
Keeping record of the progress
After optimizing pages your ranking will vary and may require alteration & modification. So you need to keep record of your visitors with a hit counter so that you can measure your progress and twist your optimized pages when needed.