Promoting and marketing a website is highly essential to attract customers
and traffic as website promotion services makes a site more popular. It
is seriously recommended that the each phase of promotion should be followed
and completed before moving to the next phase.
Promoting a site takes time and does not happen overnight. Time taken to to get into certain directories and search engines may even exceed months and years, The phases below are recommended assuming a site to be entirely new and no website promotion work has been carried out.
Phase I - Submitting website to Directories
It is recommended that the website promotion process should be started with submission of the website to Internet directories as they can provide the website with sufficient traffic which can affect the ranking of the website in various search engines. Submitting website to directories is also very easy and doesn't require much effort. The preferable directories to which website can be submitted are ODP & Yahoo directory.
It is recommended to start with Open Directory Project (ODP) as it is free of charge and the editors of ODP review the sites quickly and they usually don't reject them without a proper reason. The only criteria that your site should have is relevant & unique content.
The Yahoo directory is the next to move for. This directory might charge a fair amount for a commercial site but non-commercial sites can submit for free. Be patient as it might require several submissions before they are accepted.
Phase II - Submitting website to Search engines
After establishing the foundation with directories, the next task is to get into search engines. But before submitting to search engines, your web pages should meet the criteria of search engines. The basic criteria are search engine friendly design of the site and the keywords-optimized pages. This will take some time and effort, but will save you from various future problems. If you want to know more about search engine optimization and its advanced techniques go through the link, Search optimization.
Once your website satisfies the criteria set by the search engines the final process of submitting to search engines can start but be sure of where, how and what to submit. Submitting pages to all the major search engines will take some time, but it is a better option than simply sitting and waiting for the search engines to find your site on their own. Then you need to check regularly to see whether your pages have been included or not.
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