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Website Promotion
Phase III - More promotion techniques
After being accepted into the directories and the major search engines, the traffic to the site began to grow. But still there are plenty of things that can be done to attract more visitors and increase traffic. Few other promotion techniques that can be fully or partially effective are mentioned below:
Banner Ads:-
If your site is related to selling, banner ads can be tried. Usually banner campaigns are expensive and not so effective, but it because advertisers don't know how to design effective banners.
Link Trading:-
Link trading and creating reciprocal links can increase the number of visitors to your site which in turn increases the link popularity of your site and help your site to secure a good search engine ranking.
E-mail signatures:-
E-mail signatures might not increase your traffic but can promote your site minorly without doing anything.
Usenet advertising:-
Usenet advertising if done with proper care and consideration can produce substantial traffic to your site.
Articles and Newsletters:-
Writing articles and newsletter works well and can send large amounts of visitors in short period of time.
Avoid the techniques:-
Every technique doesn't always work well so it is better to avoid the methods that are more trouble than they are worth. Click exchange programs though easier & faster they are not considered as good site promotion tools. The FFA pages proved to be negative. It only increases the flow of spam to your E-mail account.
Patience and hard work are the two keys to success in website promotion; so donot get frustrated and complete all the phases. After all, the secret to have a successful site is hard work for both promoting and creating it.