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Search engine optimization protocols should not be flouted at any cost as search engines are monitoring every move of yours on the browser. That’s why there is a great chance of exploiting with this existing information. The very recent instance would be AOL’s release of 20 million searches performed by its own users. What should we call it, a mischief or a mistake? I hope other search engines won’t follow suit in future. Earlier this month AOL got into the trouble, when it released sensitive search data about 20 million searches preformed by 658,000 subscribers in detail because it is more or less dealt with the users’ privacy.

On the other hand, it would be a great source for SEO experts (so-called ‘internet bureaucrats’). Here, follows the graphical representation of the searches and how users deal with the SERPs.

AOL Users’ Visit More Than One Result

Statistics on “which SERP receives the most clicks” can be drawn from the AOL information, too.

Receive of Average Click/Page

This chart reveals that the Page Number 1 receives the most number of clicks from the visitors. The inference would be that the webpages in the SERP. One receives almost fifty percent of traffic, and that helps grow their business, too. The users of Google and Yahoo are technically very strong while conducting a search in comparison to AOL users, yet in respect of receiving clicks the trend is quite similar. Just think how much important it is for webmasters to achieve this top slot. That’s why the webmasters always try to be placed in the Pages 1, 2 and 3 at least.

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