How to Avoid Content Duplication Problem: Google Guidelines
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Now-a-days, content duplication is a major problem. It can affect your search engine ranking. If you want to make sure that your web pages get high rankings on search engines, then you should make it easy for search engines to parse your pages. The websites that copy your content may not be harmful for them, but that copy content can be harmful for your Google rankings. To solve such type of problem Google has made some statements about content duplication which can be useful for webmasters.
Duplicate Content
Content duplication is an attempt to manipulate search engine rankings. Google considers the content as duplicate content, if identical contents are available in the same domain or very similar type of contents are available in different domains.
If equal content is available in different languages, then Google doesn’t take that as duplicate content. Google always take attempt to filter the duplicate contents rather than any ranking adjustments.
Useful guidelines to avoid content duplication
- To handle language specific content, you can use top level domain.
- You can also get information about content duplication from the inbound links of your website if they copy your content.
- You can also inform search engines that which page they should index. If you do not want to index certain pages of your website, then to block them you can use robot.txt file.
- If you are using a content management system, then you should be aware about that it should not publish the same content in different formats.
- If due to any reason you redesign your website, you can use permanent redirections to redirect users and search engine spiders.
- Always follow the domain feature of Google’s webmaster tools to get good rank.
- If you get that your unique content has been copied by other website, then you can file a DMCO request against that website.
