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Ranking and Placement on Search Engine: Tutorial on SE & SEO
Ranking and Placement on Search Engine: Tutorial on SE & SEO
Ethical search engine optimization should be the norms for every SEO firm should follow ethical approaches while optimizing the websites. They should not manipulate the SE criteria to make the sites rank higher in major SEs. Now, the question is, “How do SEs function?”. We have answered to this question in this article.
How search engines function?
There are the following two types of search engines according to their varied ways of listing sights.
- Crawler-Based Search Engines
- Human-Powered Directories
Crawler-Based Search Engines :-
Crawler-based search engines, such as Google and AltaVista, generate their listings mechanically. Normally these search engines "crawl" or "spider" the World Wide Web, then people search through their findings. Crawler-based search engines always update about all the enlisted sites. If you modify your web pages, these crawler-based search engines can unearth the modifications which can influence the rank of enlisted websites.
Human-Powered Directories :-
Human-powered directory is different from the automated enlisting of website. In the crawler-based search engines, enlisting is done by mathematical calculation, whereas human-generated directory utilizes intellectual and creative methods for enlisting sites. A human-powered directory, such as the Open Directory, depends on humans for its listings. Before submission of any site, the site-owner sends a brief narration on his/her total site to the directory or editors write a short note for sites they assess. A search looks for matches only when the descriptions are submitted. Here, any modification of web pages does not affect its listing. The only specialty of this kind of modification is that a good sight with good content, might receive more visitors than a poor one. Thus human-generated directory puts some subjectivity while listing sites, which do not apply enlisting of crawler-based search engines.
Hybrid Search Engines :-
The crawler-based search engines and human-generated listing are the old methods of enlisting the websites. Currently, search engines have adopted both the procedures to enlist websites. Generally, a hybrid search engine supports one style of enlisting over another. For instance, MSN Search engine is more relatively to submit human-powered listings from LookSmart, whereas, it also submits crawler-based results (as made available by Inktomi) for more ambiguous questions.
Thus the SEO companies utilize these search engines and optimize the web pages following methodologies in the SERPs.
The world of search engines is totally based on mathematical calculations with a soft touch of creativity. So the enlisted websites should lay more stress on these aspects before getting enlisted by any search engine. The world of search engines shows the real web of the websites. Search Engines welcome those sites who follow ethical search engine optimization techniques and ban those who follow spam techniques.
Ranking and Placement on Search Engine: Tutorial on SE & SEO
Ranking and Placement on Search Engine: Tutorial on SE & SEO