Quality Score: Gateway to get top Ad position
Securing a high ranking in the search results of a search-engine places huge importance in the field of internet marketing. The PPC and CPC campaigns have proved vital for the webmasters for improving the SE rankings of their websites. These campaigns could include huge payments if the “Quality Score” of your landing page is poor.
What is the significance of Quality Score?
Quality score is the measurement of the quality and relevance of your ads which in turn decides your appropriate CPC or PPC bid for various search engine ad programs like Google's Adwords, Yahoo's YPN and so on. It is decided by taking Click through Rate (CTR), relevancy of the keyword, landing page and ad text of your website into account. Quality score is basically determined by the keyword’s click through rate (CTR) on major search engines. The superiority of your combination of ad text, keywords and landing page affects the performance of your ads and eventually your website’s position in the search engine results.
How do you know the Quality Score of your website?
The major idea behind the success and popularity of your website lies in this crucial factor of your ads i.e. relevance. You can evaluate the most relevant ads and keywords for your website’s PPC/CPC campaign through Google Adwords, an important feature of Google network that allows you to experiment with your ad styles and helps in keyword calculation. There are some important factors in this regard to be taken care of:-
- Website Click-through-rate (CTR)
- Ad text relevance
- The user’s observation on the relevancy of your website or ad destination
- Past keyword performance history with major search engines
The Quality score stands inversely proportional to the minimum bid you make for your ad campaign. The better the quality and relevance, the lower is the bid amount.
AuroIN is a brand name in SEO/SEM services that has been dealing with the issue of Quality Score analysis and improvement since its inception and earned a global recognition. We maintain high standards in internet marketing and aim at sophisticated practices to increase the quality score of clients’ website. We believe in providing utmost advantages to our customers through our services so they can see booming sales and their advertising ratios going high. Our in-depth knowledge is reflected in the high quality ads that attract more online marketers, increasing amount of clicks and hence, results in enduring performance of your ads. For more information related to our services, please visit our services page.