Frequently Asked Questions About Press Release Services
Q: What is a Press Release?
A press release is a message that is sent to newspaper & magazine editors regarding your product and services. Incase they are of the opinion that their readers would be interested in knowing about your program then they will issue a New Product Announcement in their newspaper or magazine.
Q: Who among the media use press releases?
Press Releases are printed by all newspaper & magazines. They're keen to announce to their subscribers about the latest products and services. Press Releases are also published by consumer and business magazines, and weekly newspapers. The radio and television network are also interested to inform their audiences about any new products and services in the market.
Q: What is the Probability that my PR is utilized?
Your Press Releases has to answer questions like: Are your products and services something the readers will be interested in?? How well-written is your press release, or does it require considerable editing?
Q: What should my PR contain?
Press releases can be about any new products and services. The point is it must be news worthy and must interest the readers. It could also be about new versions of products which benefit the subscribers.
Q: Which is better: PR or Ads?
Press release is an additional technique that is used to highlight your products and services. It is up to you to decide the marketing strategy and adopt the medium which will benefit your business. You can also buy space for ads, send a direct-mail or create comprehensive agreements, purchase time in radio and television etc
Q: How trustworthy are Press Releases?
Press releases are more credible than ads because ads are seen as a commercial method to reach out to people whereas PR is considered as the editors view point of your products and services which is perceived to be more reliable than ads.
Q: Which is more expensive: PR or Ads?
Yes, press release is definitely less expensive than ads. These days ads are being used by organizations to promote their products and services and get an edge over competitors. Even a simple one inch ad would cost much more than an entire press release campaign
Q: How much personal information should I include in my PR?
If you don’t mention your personal details like address, phone number, fax or mailing address the editor is not able to locate you and thus reject your submission. Therefore, try to include required information so as to assure the readers about your identity.
Q: Which costs most: Emailed, Faxed or mailed PR?
Among emailed, faxes and mailed mediums for sending press releases, the emailed technique is the most economical way to reach out to the targeted people.
Q: What should I focus on in my PR?
The most important aspect of a press release is how to incorporate your marketing strategies into it so as to make it an effective one. You should not discuss all the features of your product and take precautionary measures so as to make it different from a typical ad. While writing a press release you need to take care of the market scenario and position your products accordingly.
Q: How do I balance simplicity with technical information in my PR?
It is essential to keep in mind that the reader’s interest and preferences with regards to press releases. It has been seen that visitors prefer those articles which are simple and clearly convey the message in comparison to those which have high technical content and difficult to understand.
Q: What are the traits of a quality PR writer?
You can very well write the press release yourself or hire professional writers to do the job for you. Some of the things that you should keep in mind are:
- The writing ability
- Product familiarity
- Competitor’s scenario