Frequently Asked Questions:
Q: Is it true that reciprocal linking has lost its value for search engine results?
It is true that pure reciprocal link pages have been losing their value over the years as most of them link to each other for the purpose of gaining rank in major search engines rather than offering true value to its visitors. But those links which link to thematically relevant pages are valuable from search engine point of view.
Q: What do you mean by Link Farm?
They are few web pages which are dedicated exclusively for the purpose of link exchange. This increases the inbound links to a website and enhances the search engine ranking of that website. These days the value of such pages have decreased immensely and sites which host such pages are likely to be penalized by search engines.
Q: How do you define Anchor Text?
Anchor text can be seen within an html link. The anchor text highlights the keywords that are supposed to be getting higher listings in the website. It also gives an idea about the next page and its contents.
Q: What does IBL stand for?
Inbound link (IBL) or backlink (BL) is a link given to your site by another site
Q: What do you mean by Cross linking?
It is the phenomena where many sites are linking to each other with the common aim to increase link popularity and improving their rankings.