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Content Marketing in 2015


Content Marketing is simple, but requires hard-work and consistency! The art of creating ‘valuable’ and ‘relevant’ content that compels users’ attention is not easy. Moreover, you need to have a clearly defined targeted customer to get the most out of your investment. Basically, you need to plan a marketing strategy; taking into account your goals, targeted customers’ interests, online tools and other related aspects. If you want returns on your online investment, content marketing is paramount for you.

Why Content Marketing is Paramount to Businesses?

Brand Awareness:

Well crafted content that are of customers’ interest and provides solutions to their questions are ‘sharable’ content. Such content spread like wildfire… commonly termed as going ‘viral’. Be it over email, social media profiles or just word-of-mouth; you will have a lot of influencer just from a single draft of content.

The Cornerstone of SEO:

Since its inception in 1997, Google Search has provided significant importance to content. Almost every website has at-least some content to present to the viewers; so, better make it a good one. This is what drives Search Engine Optimization.

Turning Prospects to Buyers:

Content marketing is much broader than just with your website. It includes newsletters, online publishers, ebooks, blogs, social media profiles, email and a lot more. A compelling content will drive sales by engaging with the readers and influencing them to make a purchase. Moreover, buyers today depend largely on the content to make an informed decision. Consumers don’t just prefer the rating sites or reviews, they need detailed information on the product or service.

How to Create a Content Marketing Strategy?

Offer Only the Best Content

The secrete to great content marketing is to have an objective. Over-crowding social media profiles without a rigid goal is less likely to establish any interaction or sharing. Share only the best content that are well crafted and deep-seeded. Your objective should be – quality and relevant content.

Create a Content Hub

You need a hub where customers can return back to access similar valuable content. Creating forums and blogs are probably the best options. User interface and experience is also essential to make your contents easily accessible. Instead of exaggerating or cluttering the website, it should look clean and welcoming. However, keep in mind no to overwhelm the readers by popping too much content in a single page. Design it smartly!

Your Facebook and Twitter business page would be rather efficient. Give links to your blog pages and other relevant content.

Promote and Interact

This is the most crucial step; this is what pays-off your investment but demands a lot of hard-work. You will need credible blog sites that get the maximum visitors so that, you could have a good deal of influencer. Places like forums, social networks and communities already have quite a number of audience talking about the niche product and service… you should look into that.

To make a long story short… you need impressive content that your customers genuinely love to read. If it’s great enough, readers might even pay for it! You must be able to sell your product or service through contents over high-traffic platforms. However, be careful with your strategy; because, a bad content may yield adverse results.

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