Design and data visualization has been around since ages. From century old cave paintings to the Egyptian hieroglyphs to the scripts of the Chinese, humans have always attempted to explain things via visuals. The modern world has taken this form of data representation to impossible levels. The success of graphic distribution rests on the theory that human brain can process images faster than texts. The natural propensity of humans towards visual data has urged the use of interactive infographics in different forms of web marketing.
What is an Infographic?
Think of them as a tool that helps you convey any piece of information in an easy to get format, usually in the form of graphics. Visualization of data or ideas decreases processing time and enables the viewer to understand the core concept in a much shorter time.
So what makes them so resourceful?
The fact about text based contents is that there has been a decline in their viewership. Articles and blogs are literally finding less readers and the hunger for image based texts are on a rise. In other words, people are giving more priority to information that is presented in a concise and appealing way. And, this purpose is served greatly with the help of infographics.
It makes use of charts, tables, typography, maps, and all kinds of patterns to communicate the message clearly and universally. Anatomical illustrations with organized flow charts and diagrams makes it more convenient for users to process the information. What’s more:
Drives more traffic- Infographic designs are just another form of content that can be shared on social media platforms and other web sources that can be backlinked to your web pages, thereby generating more link juice for your website.
Increases brand awareness- They are also one of the best ways to spread buzz about your brand. However, you need to find the best online infographic creator.
Potential to go viral on social media - The social media is all about highly interactive and visually appealing dataviz. Creating marketing campaigns and other activities summarized in the form of information graphics will certainly attract more attention, thus improving the probability of the content in going viral.
Has a great future - Many experts agree that it will play a major role in the future content marketing ecosystem. They believe that regardless of the change in technology or format of content presentation, infographics will remain.
All these points lead to one single resultant, i.e., using infographics could be really productive for your business. They are currently the best way to communicate with your audience. When done right, it can benefit your business big time. Find the best infographic design maker and get started with it right now.