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Canonical Issue and How to Deal With It?
The region of SEO is humongous and the only way to invade it is by keeping a better score, i.e., a top ranking. But sometimes, it might happen that even if after fulfilling every required responsibility perfectly from your end, your site is not showing anywhere near the top. Canonical issues can be one of the reasons here.
Intensity of canonicaliztion in SEO practices
Canonicalization refers to picking the URL from a list that has the best content. If multiple web pages have the similar content but different URLs, links that are intended to go to a specific page gets split up. As a result, the popularity of the content also gets divided and the optimization of a particular webpage becomes weaker. Canonical issues across different domains may create a really bad impression of your site from a search engine point of view.
What is a canonical issue?
Canonical issue is that meagre hitch that can result in your site getting penalized or removal of pages from your site. Blacklisted IP or canonical URLs are a few examples.
In case of a canonical URL issue, your site becomes accessible by users even when they enter different forms of the same web addresses. When a search engine bot comes across it, it treats these URLs as individual pages with the same content, HTML codes, or meta tags. As a result, it considers one URL that seems to be the best representative and treats the others as spam.
How to deal with it?
The issue can be fixed using a canonical redirect. A complete analysis of the site after parsing each of its canonical issues is the best way of fixing it.
The most important aspect of any good website is how effectively it is able to convert incoming traffic into qualified leads and repeat sales. While this might seem like a straightforward concept many business websites go wrong in a variety of different places. From ineffective CTAs to unclear user navigation, there are lots of ways a website can miss the mark. By reading this whitepaper you’ll learn the following and more:
- How to create concise copy that captivates visitors
- Strategies for attracting qualified traffic that is looking for what your business specializes in
- The massive effect mobile optimization can have on your site’s conversion rate
- How to engage customers so that they generate long term value
- How A/B testing website changes can generate new sales that you’ve been missing and increase your overall conversion rate
Armed with the knowledge from this whitepaper you can get your website performing to its maximum sales-generating potential.