Amazon Product Page Optimization : Mikalclay.com
Activity: Amazon Product Listing Optimization
Mikal Clay is regarded as the most knowledgeable professional in the field of haircare industry and is known for his innovative hair care solutions for diverse ethnicities. With intensive research and tests, he created and developed an innovative line of hair care and body products under the brand Mikal Clay Products.
The product line has many hair enhancement systems for treating various hair care problems, many balms, growth stimulants, vitamins, shampoos, shower creme and many others. Not only hair care, Mikal Clay also has a wide assortment of bath and body care products too. These products are very effective and of high quality. All his products are now available on Amazon.
Though Mikal Clay was very renowned and famous as “The Hair Doctor” but the sales of the products were very low at Amazon and weren’t registering any traffic. Also, through a basic study it was found that there was no proper usage of keywords. The digital business strategy was weak and the page needed optimization as the ranking of the page was poor on search engine.
Higher bounce rate and less conversions Representation of products around the site was unappealing and dull. This led to less conversions and high bounce rate from product pages.
The solution: What we did?
With the inputs from client and our efforts, the new product page was able to witness a good amount of traffic in initial days of its launch. The new page, thus had improved performance and sales for the product also increased.
It also registered many and genuine customer reviews about the products. This in turn hiked the sales. With the passing weeks we could see that the page became reachable and the ranking improved.
Here are a few statistics:
What Did We Learn?
Amazon product page optimization can definitely lead to increase in the traffic to the page and improve conversion rate. Carefully designing the page keeping the requirements and benefits of the customers and highlighting the features that the browsers look for can help getting favorable actions from the browsers.