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Case Studies - Keyword Research Service

Case Study 2016

Keyword Research Campaign

Service: Online store for 110/220V Electronic Appliances. Among the largest distributors for household Electronic Goods.
Campaign: Keyword Research Campaign
Time Frame: 13th August 2015 ­ Current

The site sees an increase in online sales with the help of AuroIN’s keyword analysis campaign.

  • Organic search traffic increased by 2479%
  • Referral search traffic increased by 829%
  • Increased conversion rate by 20%
  • 5 keywords are ranking in 1st page

Client Testimonial

I had some basic SEO knowledge already and had been making an attempt to optimize my website. I was bit skeptical when I got a call from AuroIN for the promotion of my website. However, went ahead to give it a try. I must say, I am satisfied. AuroIN’s extensive marketing techniques and strategies enabled targeted keywords to rank on top page of Google! There is a big increase in traffic as well. I thank them for the suggestions they have made during redesigning of my site and the high quality content they have created for it. They proved to me that SEO works, and business-wise everything seems to work out well. AuroIN, thanks again!

Charlie Pandey, CEO

About is one-stop online shop for all 110/220V electronic appliances that provides branded and quality products at affordable prices. They provide 110/220 Volts household appliances for the entire North America and 220 Volts for Europe and Asia and dual voltage goods for countries all around the globe. They are the largest distributors of household electronic goods with guaranteed best in quality products and after sales service.

To learn more, visit:

Initial Phase of Keyword Research Campaign aims to drive high quality traffic with distinct set of keywords and instinctive branding ideas. The first priority was to revolve all the issues on the client website, to know the target market and take the consequent steps accordingly in an effective way:

  • Few of the targeted keywords ranked in the top search results for Google, Yahoo & Bing.
  • The home page of the website had no pagerank.
  • The organic traffic for the sites drove very few visitors.

AuroIN considered this as a challenge and took the opportunity to work on the website by implementing the appropriate strategies and also succeeded in achieving the goals thta are set for the campaign.

AuroIN’s Role

AuroIN had imperative impact in bringing to the forefront inn the online business of 220 volt power tools and home appliances. With WorldWideVoltage supporting in every step, AuroIN handled the massive undertaking of streamlining the site for more than 5 keywords.

Actions taken by AuroIN Team

  • Huge keyword research was done and a set of 5 keywords was chosen on the basis of positive SEO value, good traffic expectations and more essentially, to get a high search engine ranking.
  • Then resources were allocated for each keyword selected. AuroIN team performed Onpage as well as Offpage for, that helped the sites and keywords in all possible ways to get effective results.
  • After keyword research, we also initiated and performed link building for Enhanced the link popularity on the researched keywords with authority links in order to increase the search engine ranking and organic traffic.

As a result of all the actions performed, has achieved extensive search visibility at the national, regional and local levels and ranks #1 for industry specific keywords in varied geographic locations.

Search Engine Ranking for Targeted Keywords

Now the website has multiple keywords for which it stands high in Google

Google Analytic Traffic Stats of 2016

Activities Performed

AuroIN provided a helping hand to the client for redesigning the website. We also provided required content with perfect placement keywords on all the pages of the site that would help the client’s website to rank well. Other major activities performed are:

  • Profile Creation
  • Infographics
  • PPT Sharing
  • Data Visualization
  • Whitepaper, research report, case studies, eBooks, manuals
  • How-to guide
  • Video
  • Image Gallery
  • Blogs, Article, SMO posting
  • Guest Blogging
  • Strong and unique Web Content
  • PDF Sharing


The synergistic relationship between AuroIN and WorldWideVoltage is combined with AuroIN’s steadily developing information base and its sorted implementation of keyword research, has made the client site a success story.

We are Recognized as...

  • AuroIN-Adwords certified
  • AuroIN Proven Credible Verified
  • AuroIN LLC, USA BBB Business Review
  • AuroIN Google Partner