Case Studies Whitehat Link Building Services

Case Study 2016

Link Building Campaign

URL: http://www.spinnprint.com/
Service: Digital Document Printing Service
Campaign: Link Building Campaign
Time Frame: 13th August 2015 ­ Current

About Spinnprint.com

Spinn Print provides quality color printing services at affordable price with friendly customer support. Spinn Print nurtures the success of Brett Spinn's printing endeavors in Southern California. Spinn Print specializes in high­volume digital color prints with a Hybrid Digital Press equipment, unlike the typical commercial color copier. This enables the public to take advantage of their low prices yet get high­quality color printing services.

To learn more, visit: http://www.spinnprint.com/About+Us.html

We make it easier for you to execute printing projects with us!

• We are #1 online digital document printing company
• Get experts help on all your printing projects
• Friendly and Knowledgeable staff
• Free technical review of your file
• Same day production available

Spinn Print partnered with AuroIN to manage its online digital marketing Campaign since 13th August 2015. During this span of 6 months, AuroIN has helped Spinn Print to grow and attain the position it has now. Both AuroIN and Spinn Print worked collaboratively in order to maximize the benefits of the campaign.

Initial Phase of Marketing Campaign

Spinn Print needed help in driving high­quality traffic with different keywords and branding ideas. The first task in our hand was to pinpoint the issues on the client website and plan the consequent steps accordingly.

Below are the issues that were observed:

• The site was not SEO friendly.
• None of their keywords are featuring in the top search results for Google.
• The organic traffic for their site comprised of very few visitors.
• The paid traffic was few.

This was an opportunity for AuroIN to work on the site and implement the link building strategies gradually.

AuroIN’s Role

AuroIN played a vital part in bringing Spinn Print to the forefront in the online business of document printing. With Spinn Print supporting its every move, AuroIN took on the mammoth task of optimizing the website for more than 15 keywords.

Actions Taken by AuroIN Digital Marketing Team

• Extensive keyword research was done and a set of 12 keywords was generated on the basis of positive SEO value, decent traffic expectations and more importantly, the probability to get high search engine ranking.
• Resources were allocated to improve every aspect of marketing plan. AuroIN team implemented white­hat link building strategies: outreach, guest blog, link reclamation, powerful blogs, articles, press release, infographics, email marketing and social media shares.
• Build authority links, and optimize the campaign with an intention to boost the search engine ranking and the organic traffic.
• Evaluated different link building factors that had a direct and/or indirect impact on the search engine ranking. The Spinn Print team was extremely supportive to implement all the changes in a timely manner

As a result, Spinnprint.com has achieved comprehensive search visibility at the national, regional and local levels – ranking well for industry specific keywords.Now the site has numerous keywords for which it ranks high in Google.

Search Engine Ranking for Targeted Keywords

Traffic Comparison Report

Total Traffic in the initial month after campaign started: 793
Current Traffic after 6 months: 3411

Keywords ranking in Google has increased.
Organic and referral traffic has increased.

Conclusion

The collaborative execution of campaign between AuroIN and Spinn Print combined with AuroIN’s evergrowing knowledge base and its effective implementation of link building strategies have made the client site Spinnprint.com in becoming a link building campaign success story that it is today.