Conversion Rate Optimization (CRO) is an advanced and unique process of converting passive
visitors of a site to buyers or leads. Our team goes through an indepth analysis of the whole
site by implementing the use of better tools, analytics data, practices, and experience.
In the US, nearly 73% of total ecommerce companies still are unaware why the shoppers
abandon their shopping carts without any purchase. And this statistic, states a high requirement
of conversion rate optimization of the websites. We know growth of an online business site
remarkably depends on conversion of visitors/shopper to buyers as it becomes the backbone of
a successful business.
CRO improves your website performance with analytics and user feedback. This is a continuous
process of forming hypothesis tests, measures shoppers, gathering insights and the
combination of this implies in increased conversions, which ultimately increases your position in
financially as well as officially.
Some stats that state CRO’s importance for improvements:
WalMart created a responsive site. CRO boost: 20%.
Usage of images instead of a video on the landing page. Conversion boost: 3%
On changing the layout, headlines, and form of a trucker job site. Conversion boost: 79%
Addition of picture of a person to a landing page. Conversion boost: 102%
Site sharpened a value proposition. Conversion boost: 128%
Every change made to your site, especially on the landing page directly or indirectly indicates
your conversion rate.
Lets check out the list of issues with a website that is not Conversion Rate Optimized:
Targeted audiences are unable to reach your website.
Your website facing increased bounce rate and exit rate.
Your website has scanty visitors.
You are receiving less conversion than your business potential.
Reduction in ROI
Again, let's see the benefits of a website that is Conversion Rate Optimized:
Increased conversion of shoppers to buyers
Improved lead quality and brand awareness
Boosts up buyer’s experience tending to loyalty & satisfaction
Reduced bounce rate and increased ROI
Generate more repetitive business
From the issues and benefits, you can know that it is better to make your website conversion
rate optimized to stand out on a better position. So, it's like the earlier you do, the better it is!
Fortune 500 companies take advantage of digital technologies to manage, market their businesses, including content creation, market research and analytics, using tools such as: Website, SEO, Blog, PPC, Ads, Social Media Marketing on Facebook, Twitter, LinkedIN, etc.