Case Studies

Case Studies - Corporate Brand Building Services

Corporate Image Building and Digital Branding Services ­

URL: http://www.promoglasses.com/
Service: High-quality Promotional Sunglasses for Bulk Order
Campaign: Corporate Image Building and Digital Branding Services
Time Frame: 1st November 2015 - Current

About Promoglasses.com

Promoglasses.com provides high-quality, low price promotional sunglasses and accessories with excellent service for the global customers. The company employs cutting-edge printing technology to produce latest design products at lowest cost.

Founded in 1994, Promoglasses.com was firstly known as a sunglasses manufacturer in China. They have shipped millions of sunglasses to the customers worldwide. Later in the 2000s, the company stepped into the promotional market offering the professional promotional sunglasses to the customer in various fields. Promoglasses offers a wide range of promotional sunglasses and accessories with FULL-COLOR logos on lenses and arms.

To learn more, visit: http://www.promoglasses.com/about

Promoglasses.com partnered with AuroIN for online branding and corporate image building services on 1st November 2015. AuroIN produced videos, design elements and rich contents which helped Promoglasses.com to grow social reach and attain the brand value and community it has now. Both AuroIN and Promoglasses.com worked collaboratively in order to maximize the benefits of the digital branding project.

Initial Phase


1. Implement Advanced Techniques

Promoglasses.com had a weak brand image online. We addressed this by creating strong social media presence to implement our tailor-made advanced strategies. We created more engaging content based on your older posts as well as new ones. We made new design elements for the brand too.

2. Creating Powerful Content

We put-together a team of designers, copywriters and analysts, who developed compelling content, including essential marketing elements which garnered visitors who are interested in their promo glasses products and services. Eventually, the brand value increased as well as got more exposure in the target market.

Strategic Campaigns

To improve social media presence we published informative contents such as articles, infographics, promo videos etc. Our strategic campaign garnered not only brand visibility but more inbound sales.


Discovery

  • We started with an extensive research on Promoglasses.com’s niche industry. Keyword research and competitors A/B testing was paramount in finding its business branding’s shortcomings.
  • Before launching the actual campaign, we prepared a clearly-defined roadmap, which was executed diligently.
  • After determining the scope of its business reach, we planned our corporate image building campaign accordingly.

Our Work

Phase 1: Market Research
Ran an extensive market research to find out target demographic and customer base. Learned how target audience are engaging with business offerings and what their specific needs are. Did a competitive analysis with an A/B testing to find out why and how competitors are performing.

Phase 2: Brand Building Elements
This is where we launched the actual marketing campaign.

1. Developed a marketing strategy: Integrated branding strategies in all promo materials. From website content to product marketing, we created unique brand message and theme that was consistent across all marketing efforts.

2. Created strong social presence: We supercharged its social media campaigns with latest SMO strategies. Our expert team wrote compelling contents for the Facebook, Twitter, Google+, Pinterest and LinkedIn profile.

3. Developed a compelling website: A website is the face of your business. We developed an engaging website that sells for itself. We created actionable call-to-action, user-friendly interface and most-importantly made it responsive to mobile devices.

4. Got involved in the community: We contributed towards developing the community by becoming civically engaged. This helped build trust among the target audience.

Phase 3: Monitor and Improve
We gave maximum effort towards campaign monitoring. We took advantage of cutting-edge analytics tool to pinpoint campaigns success and spot its shortcoming. We then worked on the shortcomings with better strategies.

Conclusion
The collaborative execution of business branding between AuroIN and Promoglasses.com combined with AuroIN’s evergrowing knowledge base and its effective implementation of Call-To-Action strategies, made the brand become a success story that it is today.

We are Recognized as...

  • AuroIN Bing Ads
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  • AuroIN Google Partner
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