E-commerce website design is a different science altogether. Every second is an opportunity, every visitor is a possible prospect. It has to be user-friendly and compelling enough to encourage purchases; every single time!
Our designs are focused on providing the user with clear messaging and strong calls-to-action to push them to take action. User interfaces are intuitively designed, pages load quickly, and checkout is a breeze.
Since 2007, eModernDecor.com has been one of the largest premier high-end bathroom, kitchen and home hardware company in the market that offers contemporary home remodeling products at a discounted price to our customers.
Our company originated in 1973 and we manufacture a full variety of Architectural and Industrial Coatings. Consistency and innovation drive us to provide excellent core products, as well as promote new specialized goods.
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The site sees an increase in online sales with the help of AuroIN's digital marketing campaign.
Each page should be designed to showcase the exact product, that the page is dedicated to. For instance, the homepage should only be a welcome page to the website, with comprehensive information and strategically places buttons and tabs to specific range of products. The homepage shouldn't leave any doubts on your offerings; moreover, be encouraging to visitors for making a purchase. Product categories, should offer the exact products; there is no need of promoting products from other categories here. You don't want to discourage visitors by showing products they are not interested in. Finally, the shopping cart page and checkout process must be simple, light-weight and highly secure. It must also have options to make last-minute changes in the purchase items.
Contact info, FAQs, reviews and comments matter most when your are selling products online; because, customers are not able to see, touch or feel these products in the flesh. The whole online buying is a digital process, it's likely that your customers need a human touch. They may want to speak to you in person over the phone or via email. If, these info is not made available in close proximity to customers, they may lose interest; and you will lose a sale. You phone number, location, testimonials, reviews, will create give a sense of credibility, as well as trust on the product you are selling.
Give your customers a reason to return to your website for their next purchase. It's a big competition, when it comes to Ecommerce business and you want to be one the top of their options. People don't just land on a particular website to buy products; it's much likely that they have browsed through a number of Ecommerce websites before reaching yours by comparing prices, previous buying experiences and brands credibility, finally making a purchase from the most preferred one. To be on the top, you have to seize those opportunities. One of the best way to increase loyalty is by providing timely email on latest stocks, announcing sale, addition of new products and email notification on sold-out stocks. Run email campaigns with information that are in the interest of your customers.
Most ecommerce websites lose customers right at the edge of its checkout process. Bombarding too much information, clumsy UI, sluggish page load, prolonged process and absence of trustworthy badges such as McAfee and VeriSign is rather discouraging to customers. It is suggested to make the whole process faster with less redirected pages. You also need to make them aware of shipping charges and additional costs in a friendly manner. Plus, don't forget to inform them that the payment gateway is secure and verified with latest technology.
E-commerce is not the brick and mortar business that's open from 10:00 AM to 7:00 PM; it's the online arena, where you have to cater your customers' needs any time they please. You can't afford to lose sales just because the server was down for a few hours. You must hire a reliable hosting plan that is in operation all the time, it should also handle larger amounts of orders than your website usually gets. With increased sale over time, keep updating your hosting plan for more users.
Make information available in close proximity comprehensively and without clutter. Include breadcrumb links in every page so that visitors are aware of where they are. Simple drop-down menus with related products will make navigation much simpler. Include additional info on the on-hover text. Structure URLs based on its specific webpages. Keep the shopping cart icon visible at all times, so that visitors can see their number of purchases without moving to a new page.
For product pages, keep their design clear and simple with just the essentials. Keep product information limited to the image, title, description, price, availability and similar products; This will keep visitors hooked-in to the buying process without getting distracted.
Using multiple colors for the same button in different pages will only confuse your visitors. Like the adage goes – 'Simple is the new complex' is the key here. Keep color theme, layout, style and design elements similar and recognizable through the website.
To get started, you could look into other popular ecommerce websites design. Notice how they have implemented a consistent brand theme. Create your own design, that's fitting to your brand image, monitor its performance and improve accordingly till you get the best results.
Keep visitors hooked-in to your ecommerce website by implementing compelling calls-to-action. Design and place buttons strategically for 'Add to Cart', 'Checkout', 'Make Payment' and other Sales-directed steps. Give few options or alternatives of the product or service. Most importantly, keep just 'One' call-to-action per page.
Implement strong search facility so that visitors can easily find products they are interested in. keep the search bar noticeable. It must also present suggested products along the searched item. You could also mention special discount or offer for products in the search results itself. This will help garner more traffic for a number of products.
Showing related products to the current item is one of the best way to increase sales. This encourages visitors to purchase more items. Don't forget to add social media share buttons. They may encourages visitor's friends to buy similar products for your website.
Give your customers the flexibility to find products exactly to their specifications. Facilitate them to get product list based on categories such as price, popularity, features, new arrivals and others. Scrolling through and endless page of products is hand down discouraging. Also keep the 'View All' button for customers who need more options and want to browse through all.
Keep product description informative and short. Additional info on products help in building trust; without them, customers may hesitate in making the purchase. To stay ahead of the competition, offer email notification for availability of currently sold-out stocks. This way, you make visitors engaged, as well as receive email list for further email campaigns.
Your ecommerce website's shopping cart should get updated automatically with every purchase. This dynamic user interface assures customers that items have been added to cart and updated with a consolidated list of products an updated price. Some visitors casually add products to cart but refrain from actually making a purchase. For this, you could give them the option to 'save for later' instead of insisting them to make the purchase.
Give the flexibility of choosing shipping options as per customers' convenience. 'One rate fits all' is not the way to go. Some may want products to be delivered the next and are willing to pay additional cost. Some may need it later and choose a slower shipping option at a much lower price. This will give your ecommerce website an edge over others.
Offer multiple payment option, so that customers can pay as per their convenience. After the payment is done, provide a confirmation email or even a dedicated page. Relieve them from this stressful moment by sending purchase receipt to their email ID. You could also include package tracking option and expected date of arrival.
Providing good service to customers is not enough for your ecommerce business; you have to make it discoverable by making webpages search engine friendly. Create meta data content to rank higher for relevant keywords searched in popular search engines. You must know how to customize the title tag and description for each page of the website; as well as, create rules to handle title tag creation. As your website will be having thousands of products, you need to have thousands of product title and descriptions too. However, the efficient way to do this is by creating rules for each product on the website. Including 'sitemap.xml' file will give a complete picture of all the pages to search engines, making it easier to crawl.
In order to keep your website's up time 100%, you will need a robust back-end support that gives complete administration power from a single dashboard. From monitoring to customization, you must have the flexibility to make changes anytime and from anywhere. The dashboard should be designed to give a comprehensive picture of all of the website from a small profile, in the forms of metrics, charts, figures, list of stocks and more. Most importantly, you need status updates such as sales, orders, shipping status, customer information, real-time stock addition, deletion and more.