ECommerce Shopping Cart Design | AuroIN

Website Design

web and mobile development for ecommerce

E-commerce website design is a different science altogether. Every second is an opportunity, every visitor is a possible prospect. It has to be user-friendly and compelling enough to encourage purchases; every single time!

  • We craft e-commerce website, that is specific to your industry and targeted customers
  • We implement clean, easy-to-use functionalities to increase engagement and conversation rates
  • Cutting-edge security system to make payment gateway, unhackable
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E-commerce Design Samples

Our designs are focused on providing the user with clear messaging and strong calls-to-action to push them to take action. User interfaces are intuitively designed, pages load quickly, and checkout is a breeze.

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Before & After Website Redesigns

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E-commerce Case Studies

The site sees an increase in online sales with the help of AuroIN's digital marketing campaign.

  • Organic search traffic increased by 787%
  • Referral search traffic increased by 308%
  • Increased conversion rates by 35%
  • Decreased paid search cost per conversion by 25%
  • Paid search click through rates increased 800%
  • 15 numbers of keywords are ranking 1st page
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Client Testimonials


AuroIN Reviews - Brenda

AuroIN Reviews - Henderson

How to Create an E-commerce Website that Sells for Itself

Simple, Clearly-Defined Web Pages without noise

Each page should be designed to showcase the exact product, that the page is dedicated to. For instance, the homepage should only be a welcome page to the website, with comprehensive information and strategically places buttons and tabs to specific range of products. The homepage shouldn't leave any doubts on your offerings; moreover, be encouraging to visitors for making a purchase. Product categories, should offer the exact products; there is no need of promoting products from other categories here. You don't want to discourage visitors by showing products they are not interested in. Finally, the shopping cart page and checkout process must be simple, light-weight and highly secure. It must also have options to make last-minute changes in the purchase items.

Contact Info for Your Customer's Convenience

Contact info, FAQs, reviews and comments matter most when your are selling products online; because, customers are not able to see, touch or feel these products in the flesh. The whole online buying is a digital process, it's likely that your customers need a human touch. They may want to speak to you in person over the phone or via email. If, these info is not made available in close proximity to customers, they may lose interest; and you will lose a sale. You phone number, location, testimonials, reviews, will create give a sense of credibility, as well as trust on the product you are selling.

Focus on Brand Loyalty & Trust

Give your customers a reason to return to your website for their next purchase. It's a big competition, when it comes to Ecommerce business and you want to be one the top of their options. People don't just land on a particular website to buy products; it's much likely that they have browsed through a number of Ecommerce websites before reaching yours by comparing prices, previous buying experiences and brands credibility, finally making a purchase from the most preferred one. To be on the top, you have to seize those opportunities. One of the best way to increase loyalty is by providing timely email on latest stocks, announcing sale, addition of new products and email notification on sold-out stocks. Run email campaigns with information that are in the interest of your customers.

Clutter-Free & Secure Checkout Process

Most ecommerce websites lose customers right at the edge of its checkout process. Bombarding too much information, clumsy UI, sluggish page load, prolonged process and absence of trustworthy badges such as McAfee and VeriSign is rather discouraging to customers. It is suggested to make the whole process faster with less redirected pages. You also need to make them aware of shipping charges and additional costs in a friendly manner. Plus, don't forget to inform them that the payment gateway is secure and verified with latest technology.

Stay Up & Running 365x24/7

E-commerce is not the brick and mortar business that's open from 10:00 AM to 7:00 PM; it's the online arena, where you have to cater your customers' needs any time they please. You can't afford to lose sales just because the server was down for a few hours. You must hire a reliable hosting plan that is in operation all the time, it should also handle larger amounts of orders than your website usually gets. With increased sale over time, keep updating your hosting plan for more users.


How to Design an E-commerce Website that Sells for Itself

Easy-to-use User Interface and User Experience

Make information available in close proximity comprehensively and without clutter. Include breadcrumb links in every page so that visitors are aware of where they are. Simple drop-down menus with related products will make navigation much simpler. Include additional info on the on-hover text. Structure URLs based on its specific webpages. Keep the shopping cart icon visible at all times, so that visitors can see their number of purchases without moving to a new page.

For product pages, keep their design clear and simple with just the essentials. Keep product information limited to the image, title, description, price, availability and similar products; This will keep visitors hooked-in to the buying process without getting distracted.

Consistent Brand Theme Across the Website

Using multiple colors for the same button in different pages will only confuse your visitors. Like the adage goes – 'Simple is the new complex' is the key here. Keep color theme, layout, style and design elements similar and recognizable through the website.

To get started, you could look into other popular ecommerce websites design. Notice how they have implemented a consistent brand theme. Create your own design, that's fitting to your brand image, monitor its performance and improve accordingly till you get the best results.

Compelling Calls-to-Action

Keep visitors hooked-in to your ecommerce website by implementing compelling calls-to-action. Design and place buttons strategically for 'Add to Cart', 'Checkout', 'Make Payment' and other Sales-directed steps. Give few options or alternatives of the product or service. Most importantly, keep just 'One' call-to-action per page.


Features of an E-commerce Website that Sells for Itself

Strong Product Search Features

Implement strong search facility so that visitors can easily find products they are interested in. keep the search bar noticeable. It must also present suggested products along the searched item. You could also mention special discount or offer for products in the search results itself. This will help garner more traffic for a number of products.

Show Related Products

Showing related products to the current item is one of the best way to increase sales. This encourages visitors to purchase more items. Don't forget to add social media share buttons. They may encourages visitor's friends to buy similar products for your website.

Product Filters on Multiple Parameters

Give your customers the flexibility to find products exactly to their specifications. Facilitate them to get product list based on categories such as price, popularity, features, new arrivals and others. Scrolling through and endless page of products is hand down discouraging. Also keep the 'View All' button for customers who need more options and want to browse through all.

Essential Product Details

Keep product description informative and short. Additional info on products help in building trust; without them, customers may hesitate in making the purchase. To stay ahead of the competition, offer email notification for availability of currently sold-out stocks. This way, you make visitors engaged, as well as receive email list for further email campaigns.

Dynamic Shopping Cart

Your ecommerce website's shopping cart should get updated automatically with every purchase. This dynamic user interface assures customers that items have been added to cart and updated with a consolidated list of products an updated price. Some visitors casually add products to cart but refrain from actually making a purchase. For this, you could give them the option to 'save for later' instead of insisting them to make the purchase.

Multiple Shipping Options

Give the flexibility of choosing shipping options as per customers' convenience. 'One rate fits all' is not the way to go. Some may want products to be delivered the next and are willing to pay additional cost. Some may need it later and choose a slower shipping option at a much lower price. This will give your ecommerce website an edge over others.

Provide Multiple Payment Option and Confirmation Text

Offer multiple payment option, so that customers can pay as per their convenience. After the payment is done, provide a confirmation email or even a dedicated page. Relieve them from this stressful moment by sending purchase receipt to their email ID. You could also include package tracking option and expected date of arrival.


Back-end Process to Increase Traffic and Sales

Data Control

Providing good service to customers is not enough for your ecommerce business; you have to make it discoverable by making webpages search engine friendly. Create meta data content to rank higher for relevant keywords searched in popular search engines. You must know how to customize the title tag and description for each page of the website; as well as, create rules to handle title tag creation. As your website will be having thousands of products, you need to have thousands of product title and descriptions too. However, the efficient way to do this is by creating rules for each product on the website. Including 'sitemap.xml' file will give a complete picture of all the pages to search engines, making it easier to crawl.

Fast and Seamless Iteration

It's likely that products get added to your ecommerce website frequently to keep up the stock. For every new product, you will need a new page; so, the website should be flexible enough to facilitate fast addition and deletion of pages. Most importantly, you should be able to include on-site code for new pages including Google Analytics code, optimization code, third-party 'JavaScript' code and others. However, with an efficiently developed ecommerce website, all can be done by making slight changes in the existing code. This way, your website stays up-to-date all times without much effort.

Back-End Ecommerce Management

In order to keep your website's up time 100%, you will need a robust back-end support that gives complete administration power from a single dashboard. From monitoring to customization, you must have the flexibility to make changes anytime and from anywhere. The dashboard should be designed to give a comprehensive picture of all of the website from a small profile, in the forms of metrics, charts, figures, list of stocks and more. Most importantly, you need status updates such as sales, orders, shipping status, customer information, real-time stock addition, deletion and more.


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